Enveste Real Estate – Website Design Process


Blog Title - client design process for Enveste Real Estate website

John Matthews recently plunged into both entrepreneurship AND the real estate market.  Finding himself in possession of several properties, John realized he needed a website Enveste Real Estate to entice renters and provide information about his business.

1. Logo

Enveste Real Estate logo design

Frequently with web design projects, logos become almost an afterthought, which is unfortunate but not terribly surprising given the much larger scope of the project.  While I designed a couple different logos to go with each web design option, I knew from the beginning that this was my favorite and Matthews ended up making the same choice.

2. Design Options

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Enveste Real Estate website design option1

John had one website in mind as design inspiration, so I knew he liked the black, grey, and orange color scheme.  But I gave him enough variety to fully explore the possibilities before settling on that look.

3. Caricature

Enveste Real Estate owner caricature

At some point during the process, we decided to add a fun and unique feel to the website by including a caricature of Matthews to the home page.  I stalked him on Facebook, found reference photos, and drew him in Illustrator.

4. The Final Product

Enveste Real Estate website final design

This project really evolved as we worked on it, and some little touches that I hadn’t planned on – hover transition effects, and discovering the Fotorama image gallery – really came together near the end of the project.  While we’ve declared the site “finished,” things are constantly changing in the housing market and rentals are continually being added or changing availability. While continued maintenance isn’t necessarily the most glamorous part of design, I’m always very grateful for the chance to perform it because it means the site receives the attention it needs to stay up to date, and changes will be made professionally.


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