My Business Ethics Manifesto


People often say they want to make an impact, make their mark, effect change, etc.  But what does that actually mean?

The actions each individual takes may differ but the underlying desire is the same.  To leave the world better than we found it.  People who want to create change in the world see a problem and then take steps to improve it, instead of complaining and continuing on about their day.

I recently read an amazing article over at Yes and Yes about building ethics into your business.  I’ve had some vague ideas about values that were important to me, in and outside of my business, but I’ve never vocalized it or built it into my mission statement.  Remedying that now!

Jenn Wells Design Code of Business Ethics

1. Giving Back

I currently donate $25/month to the Nurse Family Partnership, and another $15 to various causes that are important to me.  I’m going to keep that auto-payment, because it’s easy and I don’t have to think about it.  But I’m also going to contribute 10% of my profits, because I want my successes to contribute to the world and not just my wallet.

2. Atmosphere of Inclusiveness

With a company of one (plus a few contractors) there’s not a lot I can do about this, BUT as a graphic designer I do create visuals that go out into the world.  So it’s my job, along with everyone else in the visual communications field, to create imagery that shows diversity.  To me that means trying to include a mix of races and ages in the stock photos I purchase.  It means broadening the definition of what a business person or a teacher or a parent looks like.

3. Selling with Integrity

I use and believe strongly in soft sales techniques.  One-on-one conversation, building relationships, and providing value through this blog and my social channels.  I don’t use scare tactics, hide prices, try to pressure clients into a sale, or present false choices.  I do present options, represent myself and my capabilities honestly, and focus on the client’s best interests rather than my own.


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