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Client Spotlight – Aurora Estella Doula Services Logo

Aurora Estella Design Process | Jenn Wells Design

The Client

Rachel came to me wanting to brand her new doula business entirely from scratch. We discussed her mission statement and target market – to make doula services available to everyone, including younger moms-to-be and those with a lower income. And then we talked visuals – what fonts and colors she likes, hates, or thinks would best represent her business, and what kind of feel she wanted the business to have. We decided to aim for something a little warmer and more comfortable to reinforce her goal of accessibility.

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My Top 13 Design Tools – Web and Graphic Design

Blog Title - the 13 websites and graphic design resources I use most often

I tend to be a bit overzealous when it comes to bookmarking anything that might possibly prove useful at some point in the future.  At one point I was scrolling through my “Design Resources” bookmarks and I realized the things I use frequently (every week or so) were buried in the pile.  So I made a new bookmarks folder for “frequent use” and only moved things over as they were used.

Here’s the links that made it into that list, by category:

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