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Client Spotlight – Bike Delaware Cycling Jersey Design

Bike DE Event Branding | The design process for branding a cycling jersey, poster, and t-shirt | Jenn Wells Design

The Client: Bike DE

One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.

The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style.  To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.

This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt.  These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.

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Client Spotlight – Aurora Estella Doula Services Logo

Aurora Estella Design Process | Jenn Wells Design

The Client

Rachel came to me wanting to brand her new doula business entirely from scratch. We discussed her mission statement and target market – to make doula services available to everyone, including younger moms-to-be and those with a lower income. And then we talked visuals – what fonts and colors she likes, hates, or thinks would best represent her business, and what kind of feel she wanted the business to have. We decided to aim for something a little warmer and more comfortable to reinforce her goal of accessibility.

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Client Spotlight – Mosho Website Design Process

Mosho Investigative Group website design process | Jenn Wells Design

The Client

Mosho Investigative Group needed a new website design. The old one was outdated and incomplete, and MIG’s owner was looking for something that would better showcase his services. He was also looking for a more professional feel, the ability to handle future maintenance on his own, and a method to create password-protected pages.

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Deanna Zions’ Art – Website Design Process

Blog Title - design process for Deanna Zions' Art website

At the risk of sounding cheesy, I am very excited to share this website with you!  Dianna Zions is a local artist and does some absolutely gorgeous things with antiques, cameos, and shadowboxes.  Being lucky enough to know her personally, I had a head start with the project.  For example: the color scheme was never anything but red, black and cream.