Articles about fonts, colors, graphics, design principles, printing specifications, and any other topic relating to printed or digital graphic design.

Bike DE: Event Branding | Design process for a nonprofit event flyer, t-shirt, and cycling jersey | Jenn Wells Design

The Client: Bike DE

One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.

The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style.  To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.

This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt.  These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.

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Going to Bat for the Oxford Comma | The real reason we need the Oxford Comma | Jenn Wells Design

MLA, APA, Chicago, Turabian. There are a lot of best practices and formatting guides out there. They don’t necessarily agree with each other and it’s not always clear which is best in which situations. Often it comes down to personal preference, as it does for the hotly debated punctuation mark I’ll be discussing today.

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Font Psychology: Reading Between the Lines | How fonts can influence us subconsciously | Jenn Wells Design

Confession: I’m not a huge typography nerd. A few weeks ago, I was having a conversation with some friends about the fonts used in an ultra hipster café we brunched in. I was happily going on about the quirkiness of fat-face fonts when they started naming their favorite sans serif fonts and I realized I was in over my head.

I can’t tell the difference between Helvetica and Ariel. If you put them side by side on the page, sure, I’ll see that there’s a difference.

Font comparison showing the difference between Helvetica and Arial

Oh wait. I was wrong! To me they both just look like general, nondescript font that isn’t going to piss anyone off too badly or draw an excessive amount of attention. Perfect for body copy where you want the focus on the meaning rather than the appearance.

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Defending Comic Sans | Why Comic Sans doesn't deserve the amount of negative attention it gets and which fonts are just as bad | Jenn Wells Design

You don’t have to be a graphic designer to know there’s a widespread hatred of Comic Sans. It’s become the martyr of the typography world, suffering more than its share fair of abuse.

Which is not to say I don’t understand the dislike of this particular font. I do, and for those who might not, I’ll explain.

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Maria's Italian Restaurant | Restaurant branding design process from initial website concepts to final site | Jenn Wells Design

The Client: Maria’s Italian Restaurant

Maria came to me looking for a website design that would accomplish several needs:

  • Improved usability
  • Modern design
  • Responsive for mobile

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I tend to be a bit overzealous when it comes to bookmarking anything that might possibly prove useful at some point in the future. What that results in is a huge stockpile of resources, most of which I never look at again! Instead of sharing all those with you, I’m going to share the tried and true. Most of these resources I don’t even need to have bookmarked because I know the urls by heart.

Here’s my top tools for graphic and web design!

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Delcollo for Delaware | Design process for a politician's campaign brand from logo to signs and billboard | Jenn Wells Design

The Client: Delcollo for Delaware

Recently, I’ve had the great pleasure to meet, and work with, a new face in the world of politics. Anthony Delcollo is running for State Senate, and came to me for a logo and campaign branding back in the summer.

I’ve been lucky enough that so far in my work, I’ve believed deeply in the cause for every one of my clients. Choosing to work with entrepreneurs and small businesses has been amazing, in that every project I do helps someone to go after their dream. I wasn’t sure if that same passion would carry over into doing political work, but I needn’t have worried. Anthony Delcollo is as passionate and inspired about his vision as any of my other clients.

As I said, Delcollo is starting fresh, and his team came to me to build their brand and start promoting their message. I’ve actually used this project as the example as my print branding case study, but I’ll walk you through it in a little more depth here.

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