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Social Media – Why You Need [Facebook/Twitter/Instagram/LinkedIn]

Social Media: Why You Need It | Jenn Wells Design

I was reading an article that said the term “social media” is outdated because users don’t think of Twitter, Instagram, and Facebook as a collective. People don’t say, “I use social media” they say, “I like Twitter.” Or Snapchat or Vimeo or whatever.

I don’t fully agree – I think the term “social media” is out there often enough that it’s not confusing anyone. BUT it is true that no one needs to use every social media network there is. Nor is that possible.

While we can’t be present everywhere, we do all need to be present somewhere. Rather like networking, your target market is probably not at conferences, marathons, volunteer events, AND the bar. But they’ll be at one or two, so it makes sense to visit once in a while and get to know them.

Let’s talk a little more about that.

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Does Race Have a Place in Marketing?

Does race have a place in marketing? Pros and cons of using traditional demographics | Jenn Wells Design

I recently read an article from ProPublica explaining why they “had to” buy racist ads. After my initial reaction, it ended up being a really eye-opening look at the marketing segmentation options on Facebook.

Did you know Facebook allows you to select custom audiences for ads and promoted posts? Makes sense – an ad for baby shower cupcakes isn’t going to be very effective if it’s sent to people who aren’t expecting. But the fact that these selectors include things like religion and ethnicity is a little disturbing.

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My Objections to Multi-Level Marketing

“Isn’t that a pyramid scheme?”

You can imagine how enraged a coworker was, after I naively asked this question about his wife’s new business.  He gave me a rundown on multi-level marketing which, frankly, left me a little confused about the difference between the two, but gave me the verbiage I needed to not offend other MLMers.

My personal opinion has wavered.  Initially I was wary, and maybe a little frustrated at the explosion of advertising in my Facebook newsfeed by family and friends.  Then it started to seem like a good opportunity to get into entrepreneurship for people who might not have the initiative or capital to strike out on their own.

And now…

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My Business Ethics Manifesto

People often say they want to make an impact, make their mark, effect change, etc.  But what does that actually mean?

The actions each individual takes may differ but the underlying desire is the same.  To leave the world better than we found it.  People who want to create change in the world see a problem and then take steps to improve it, instead of complaining and continuing on about their day.

I recently read an amazing article over at Yes and Yes about building ethics into your business.  I’ve had some vague ideas about values that were important to me, in and outside of my business, but I’ve never vocalized it or built it into my mission statement.  Remedying that now!

Jenn Wells Design Code of Business Ethics

1. Giving Back

I currently donate $25/month to the Nurse Family Partnership, and another $15 to various causes that are important to me.  I’m going to keep that auto-payment, because it’s easy and I don’t have to think about it.  But I’m also going to contribute 10% of my profits, because I want my successes to contribute to the world and not just my wallet.

2. Atmosphere of Inclusiveness

With a company of one (plus a few contractors) there’s not a lot I can do about this, BUT as a graphic designer I do create visuals that go out into the world.  So it’s my job, along with everyone else in the visual communications field, to create imagery that shows diversity.  To me that means trying to include a mix of races and ages in the stock photos I purchase.  It means broadening the definition of what a business person or a teacher or a parent looks like.

3. Selling with Integrity

I use and believe strongly in soft sales techniques.  One-on-one conversation, building relationships, and providing value through this blog and my social channels.  I don’t use scare tactics, hide prices, try to pressure clients into a sale, or present false choices.  I do present options, represent myself and my capabilities honestly, and focus on the client’s best interests rather than my own.

Sales Tactics for Soft Selling

Sales Without the Sleaze

I’ve read lots of blog posts with titles like, “How to Sell Without Being Icky.” I agree that selling and sales tactics can often feel sleazy, or “icky,” and it doesn’t always have to. But I’ve also drawn a line at what I will and will not do, morality aside.

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