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Sales Tactics for Soft Selling

Sales Without the Sleaze

I’ve read lots of blog posts with titles like, “How to Sell Without Being Icky.” I agree that selling and sales tactics can often feel sleazy, or “icky,” and it doesn’t always have to. But I’ve also drawn a line at what I will and will not do, morality aside.

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How to Define Your Target Market

How to Define Your Target Market | Jenn Wells Design

First off, Happy New Year everyone! I have a post on goal setting planned for the 16th, but today I want to start the new year off in the same place as your business: target market.

Your target market is your client base or your ideal customer. All too often businesses think they can market to “everyone” or “everyone who likes/needs ___ product.” But that’s a strategy that simply doesn’t work.

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SEO Breakdown – How I Reached the 2nd Page

How I Reached the Second Page of Search Results: An SEO Breakdown | Jenn Wells Design

After years of hanging out on the relative obscurity of page 5, I’ve finally bumped my search rankings up to page 2! Obviously, there’s more to do. I’m still working to attain that desirable first page spot, and to achieve it for a wider range of keywords. But I thought I’d take this opportunity to celebrate and to tell you which SEO techniques worked for me.

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Doing Business the UN-Businesslike Way

Blog Title: Doing Business the Un-Businesslike Way

We live in a world of cold calls, automatic email subscriptions with every purchase, and formal networking events fraught with the frenzied collection of business cards.  We’re told that the “new, exciting” way to do business is really just the way we’ve always done business, but with higher confidence, savvier tactics, more pizzazz.

Ramit Sethi is a great resource for this type of business success.  In his blog, books, or workshops, advice can be found for scripting the perfect responses, handling negotiations, providing exactly the right amount of information at the right times.  And his success is proof that this style of business can and does work.

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