We live in a world of cold calls, automatic email subscriptions with every purchase, and formal networking events fraught with the frenzied collection of business cards. We’re told that the “new, exciting” way to do business is really just the way we’ve always done business, but with higher confidence, savvier tactics, more pizzazz.
Ramit Sethi is a great resource for this type of business success. In his blog, books, or workshops, advice can be found for scripting the perfect responses, handling negotiations, providing exactly the right amount of information at the right times. And his success is proof that this style of business can and does work.