Social Media – Why You Need [Facebook/Twitter/Instagram/LinkedIn]

Social Media: Why You Need It | Jenn Wells Design

I was reading an article that said the term “social media” is outdated because users don’t think of Twitter, Instagram, and Facebook as a collective. People don’t say, “I use social media” they say, “I like Twitter.” Or Snapchat or Vimeo or whatever.

I don’t fully agree – I think the term “social media” is out there often enough that it’s not confusing anyone. BUT it is true that no one needs to use every social media network there is. Nor is that possible.

While we can’t be present everywhere, we do all need to be present somewhere. Rather like networking, your target market is probably not at conferences, marathons, volunteer events, AND the bar. But they’ll be at one or two, so it makes sense to visit once in a while and get to know them.

Let’s talk a little more about that.


January News, Tips, & Reads

Monthly Summary: January, News, Tips, & Reads | Jenn Wells Design

Ahhh, the end of January and the end of many people’s New Years Resolutions. I didn’t make any specific resolutions because I’m feeling pretty good about my goal system from last year, but I don’t buy into the “resolutions are bad – goals are where it’s at” hype. In my mind they’re the same thing, except that goals are a little more flexible. Other people have their own definitions. It’s fascinating how each person can have a slightly different take on the same concept, but I think the ultimate goal is the same for all of us – to improve our lives and ourselves!


December News, Tips, & Reads

News, Tips, and Reads for December | Jenn Wells Design

Merry Christmas, Happy Hanukkah, Good Solstice, Happy Kwanzaa, or whatever holiday you celebrate!  And if you don’t celebrate a midwinter holiday, I’m sorry – I hope you still get some tasty food somewhere.

Business Sneak Peek

An exciting change for my business this year – I’ll be donating 10% of my profits to charity. This year’s haul wasn’t huge because I only started collecting in October, BUT I’m thrilled to be starting this new tradition.  I’ve picked 4 domestic charities from UPenn’s Center for High-Impact Philanthropy and I’d love it if you would weigh in on which one to choose!

  1. The Nurse-Family Partnership (education and assistance for at-risk mothers/babies)
  2. Feeding America (hunger relief)
  3. Year Up (career training and opportunities for low-income youths)
  4. Futures Without Violence (solutions and prevention for domestic violence)

Donation to be made December 31st so vote by Saturday, December 30th!


November News, Tips, & Reads

Hello, hello, hello!  It’s approaching the end of the month and since I kaputzed the enewsletter, I’ll be sharing November news, book recommendations, things I learned, and fun articles here instead.

Business Sneak Peek

We’ve got a few changes over at Jenn Wells Design.  And, for the sake of transparency, I’ll be doing monthly updates instead of having things pop up all over the website without explanation.

1) A New Team Member!

Breena Kline portrait
This is Breena, the second-ever member of the JWD team, but hopefully the first of many!  Breena will be joining me out at networking events, and starting to take on some of the social and communications work in the business, as well as continuing to design behind the scenes.  Get to know Breena better on our about page!


Business Updates & Favorite Reads


Business Updates and Favorite Reads

Near the end of September, I confronted the fear of many a small business owner: a slow week.  I assumed this signaled an oncoming dry spell, which would be consistent with the previous year and made all sorts of grand plans for business development.

If you’re going to have a business slump, why not make the most of it, right?

But my prediction was wrong and things picked right back up again!  This is, of course, awesome, but I’ll confess I am struggling a bit to complete all the business development projects I started.

So, for the week of October 30th – November 5th, I’ll be officially “out of office” to finish up my business refresh.  Don’t worry, though!  Any ongoing or new projects will pick right back up on the 6th, and most of you will probably never notice I was away.