Graphic, Print & Web Design.

Now serving Newark, Delaware and the entirety of the Internet!

Design Process

Want to know what's going on behind the scenes? The typical workflow looks a little something like this.

Step 1) You Contact Me!

Every project starts with you. We'll discuss what you're looking for, what purpose the project will serve for your business, and who your target audience is. Some things I might ask you:

  1. Who are you marketing to? (hint: the more specific the better!)
  2. Do you have any colors that you love or colors that you hate?
  3. Are there any similar designs that you like, and what do you like about them?
  4. How will you be using this project/what should it do for you?

2) Brainstorming

Initial branding brainstorming

Initial logo design concepts for Delcollo for Delaware

This is where we really get behind the scenes! You'll never see this, but this is the part where I take all the things we've discussed and start putting together ideas and concepts with fonts, colors, and graphics.

3) Design Options

Logo options for branding

First round of designs

Your satisfaction is imperative, so I make it a point to offer options and include 2-3 rounds of revisions. A typical logo project has anywhere from 3-6 options, while a printed piece might have 2, but it all depends on your preference and needs!

4) Final Product!

Final branding products

Final products based on the final logo draft!

We finalize your look, and you start using it to build your business! (For more design process examples, take a peek at these additional client projects.)