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Does Race Have a Place in Marketing?

Does race have a place in marketing? Pros and cons of using traditional demographics | Jenn Wells Design

I recently read an article from ProPublica explaining why they “had to” buy racist ads. After my initial reaction, it ended up being a really eye-opening look at the marketing segmentation options on Facebook.

Did you know Facebook allows you to select custom audiences for ads and promoted posts? Makes sense – an ad for baby shower cupcakes isn’t going to be very effective if it’s sent to people who aren’t expecting. But the fact that these selectors include things like religion and ethnicity is a little disturbing.

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Client Spotlight – ETOS Consulting Logo & Website Design

Client Design Process: ETOS Consulting Logo, Website, and Business Cards | Jenn Wells Design

The Client: ETOS Consulting

I met Olivier, the founder of ETOS Consulting, at a networking event a little while back. (See? Networking does pay off!) This relationship has been amazing for me, because without even intending to, Olivier has given me ideas for better structuring and organizing my business from day 1.

Also from the beginning, Olivier was very clear and consistent about what he wanted: a clean, modern design for his consulting brand. Professional but unique enough to be eye-catching. Quite frequently professionalism is associated with the tried-and-true, so we had to toe a fine line between creative and traditional.

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Setting Goals for… Your Brand! (aka Brand Effectiveness)

Setting goals for your brand (aka brand effectiveness) | Jenn Wells Design

Happy New Year, everyone!  Naturally, my first post of 2018 is a goals post, but I’ll be covering something that too few people discuss.  How to set goals for, and assess the effectiveness of, your brand.

As a graphic designer, I know exactly how hard it can be to set concrete goals for something as intangible as your brand. After all, ask 100 different people what branding is and you’ll have 100 different answers. Well… maybe 95 different answers and 5 people will say “your logo.” But we do all want an effective brand, don’t we?

So What IS Your Brand?

Here’s my quick and dirty summary: a brand starts with its target market. You think about who you want to appeal to, what they need, and what they like. Then you think about what differentiates you from the competition. What special personality quirks can you bring to your brand? Only then, after deciding how you want your business/organization to “feel” to your target market, do you start talking color swatches and fonts.

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December News, Tips, & Reads

News, Tips, and Reads for December | Jenn Wells Design

Merry Christmas, Happy Hanukkah, Good Solstice, Happy Kwanzaa, or whatever holiday you celebrate!  And if you don’t celebrate a midwinter holiday, I’m sorry – I hope you still get some tasty food somewhere.

Business Sneak Peek

An exciting change for my business this year – I’ll be donating 10% of my profits to charity. This year’s haul wasn’t huge because I only started collecting in October, BUT I’m thrilled to be starting this new tradition.  I’ve picked 4 domestic charities from UPenn’s Center for High-Impact Philanthropy and I’d love it if you would weigh in on which one to choose!

  1. The Nurse-Family Partnership (education and assistance for at-risk mothers/babies)
  2. Feeding America (hunger relief)
  3. Year Up (career training and opportunities for low-income youths)
  4. Futures Without Violence (solutions and prevention for domestic violence)

Donation to be made December 31st so vote by Saturday, December 30th!

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