Enveste Real Estate – Website Design Process

Blog Title - client design process for Enveste Real Estate website

John Matthews recently plunged into both entrepreneurship AND the real estate market.  Finding himself in possession of several properties, John realized he needed a website Enveste Real Estate to entice renters and provide information about his business.

1. Logo

Enveste Real Estate logo design

Frequently with web design projects, logos become almost an afterthought, which is unfortunate but not terribly surprising given the much larger scope of the project.  While I designed a couple different logos to go with each web design option, I knew from the beginning that this was my favorite and Matthews ended up making the same choice.


Delcollo for Delaware – Logo and Branding Design Process

Blog Title - design process for Delcollo

Recently, I’ve had the great pleasure to meet, and work with, a new face in the world of politics.  Anthony Delcollo is running for State Senate, and came to me for a logo and campaign branding back in the summer.

I’ve been lucky enough that so far in my work, I’ve believed deeply in the cause for every one of my clients.  Choosing to work with entrepreneurs and small businesses has been amazing, in that every project I do helps someone to go after their dream.  I wasn’t sure if that same passion would carry over into doing political work, but I needn’t have worried.  Anthony Delcollo is as passionate and inspired about his vision as any of my other clients.

As I said, Delcollo is starting fresh, and his team came to me to build their brand and start promoting their message.  I’ve actually used this project as the example on my design process page, but I’ll walk you through it in a little more depth here.


You Should Sell Your Work on Fiverr – A Freelancer’s Dilemma

Blog Title: the pros and cons of selling templates

Today I’m going to talk about something most entrepreneurs can relate to: trying to convince others of the value of your work.  And, more importantly, convincing yourself.

Lately I’ve had a couple of kind and well-meaning clients suggest I sell my work on Etsy or Fiverr.  They’ve had a couple of great purchases there and you can sell a lot of stuff through those sites because they’re popular, which is fantastic!  But here’s the problem: similar designs on Etsy are $15 or $10.  On Fiverr things are sold for only $5.

The Problem with Fiverr (and Etsy)

In theory this is great for the customer.  Why pay more if you don’t have to?  But as a designer, how on earth can I justify hours of my time for $5 or even $15?  If I want to have enough money to live somewhere and eat food every day, I really can’t.

And my customers can’t afford it either.  My clients come to me expecting custom design.  Something unique, designed for their specific projects and needs.  If I were to charge Etsy or Fiverr prices, I’d be scrambling to get everything done as quickly as possible and the quality of work I’d be churning out would be atrocious, or I’d have to resort to using templated designs with minimal alterations per customer.