Delcollo for Delaware | Design process for a politician's campaign brand from logo to signs and billboard | Jenn Wells Design

The Client: Delcollo for Delaware

Recently, I’ve had the great pleasure to meet, and work with, a new face in the world of politics. Anthony Delcollo is running for State Senate, and came to me for a logo and campaign branding back in the summer.

I’ve been lucky enough that so far in my work, I’ve believed deeply in the cause for every one of my clients. Choosing to work with entrepreneurs and small businesses has been amazing, in that every project I do helps someone to go after their dream. I wasn’t sure if that same passion would carry over into doing political work, but I needn’t have worried. Anthony Delcollo is as passionate and inspired about his vision as any of my other clients.

As I said, Delcollo is starting fresh, and his team came to me to build their brand and start promoting their message. I’ve actually used this project as the example as my print branding case study, but I’ll walk you through it in a little more depth here.

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Why You Shouldn't Sell Your Work on Fiverr and Etsy | The difference between templated and customized services and why custom design is more expensive | Jenn Wells Design

Today I’m going to talk about something most entrepreneurs can relate to: trying to convince others of the value of your work. And, just as importantly, convincing yourself.

“You should sell your work on Fiverr/Etsy/99Designs/other cheap crowd sourcing sites.”

Lately I’ve had a couple of kind and well-meaning acquaintances suggest I sell my work on Etsy or Fiverr. They’ve had a couple of great purchases there and you can sell a lot of stuff through those sites because they’re popular, which is fantastic! But here’s the problem: similar designs on Etsy are $15 or $10. On Fiverr things are sold for only $5.

The Problem with Fiverr for Designers

In theory this is great for the customer. Why pay more if you don’t have to? But as a designer, how on earth can I justify hours of my time for $5 or even $15? If I want to have enough money to live somewhere and eat food every day, I really can’t.

The Problem with Fiverr for Clients

And my customers can’t afford it either. My clients come to me expecting custom design. Something unique, designed for their specific projects and needs. If I were to charge Etsy or Fiverr prices, I’d be scrambling to get everything done as quickly as possible and the quality of work I’d be churning out would be atrocious. Even with templated designs with minimal alterations per customer, it would be difficult to make ends meet. And that’s without getting into all the accusations of copyright violations by Fiverr designers. Read more