Delcollo for Delaware – Logo and Branding Design Process


Blog Title - design process for Delcollo

Recently, I’ve had the great pleasure to meet, and work with, a new face in the world of politics.  Anthony Delcollo is running for State Senate, and came to me for a logo and campaign branding back in the summer.

I’ve been lucky enough that so far in my work, I’ve believed deeply in the cause for every one of my clients.  Choosing to work with entrepreneurs and small businesses has been amazing, in that every project I do helps someone to go after their dream.  I wasn’t sure if that same passion would carry over into doing political work, but I needn’t have worried.  Anthony Delcollo is as passionate and inspired about his vision as any of my other clients.

As I said, Delcollo is starting fresh, and his team came to me to build their brand and start promoting their message.  I’ve actually used this project as the example on my design process page, but I’ll walk you through it in a little more depth here.

1. Initial Planning

Delcollo for Delaware design process step 1: fonts and colors

Delcollo’s campaign manager is super organized and efficient, which makes my job easy.  She called me and gave me some very definite ideas for the concept behind their logo.  They were looking for something that focused on Delaware, and wanted to utilize the state outline, colors, and possibly use “D” as a design element.

2. Initial Logo Ideas

Delcollo for Delaware design process step 2: initial logo ideas

I put together several different versions, and they chose the one they liked best.  After a couple rounds of revisions, we had a final look everyone was happy with.

3. Final Product and Promotional Pieces

Delcollo for Delaware design process step 3: final logo and promotional designs

We’ve been running full steam with it!  After the logo, we designed business cards, door knocking literature, t-shirts, signs, and even a few billboards.  I have to say, I’m looking forward to seeing my work from the highway.


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