How to Give Graphic Design Feedback
While admittedly a self-serving one, the topic of graphic design feedback is one that benefits everyone. And it’s not about being nice, though obviously we appreciate that! It’s about the kind of constructive feedback that accurately conveys your intention.
Let’s start with some things that aren’t helpful.
How NOT to Do Graphic Design Feedback
1. “I hate it”
Putting the bluntness aside, this comment really doesn’t convey any information we can use to improve the design. Neither does “I love it.” WHY do you hate/love it? If something is bothering you, is it the colors, the fonts, the imagery? Do you think it will appeal to your target market? Why or why not?
2. Make it “pop”
It can be hard to pinpoint what feels off with your design. And… it can be tempting to give a vague, snappy answer in the hopes that the graphic designer will figure it out. But “make it pop” is another piece of feedback that doesn’t mean anything. Do you want it brighter/bolder/flashier? Do you want a certain piece of information emphasized more?
Graphic Design Feedback, the Right Way
Look for things like the message you’re trying to share, the product you want to highlight, or the call to action. Is it clear what that is? If not, let your graphic designer know what confused you and how, so they can address that issue.
At first glance, does it read the way it should? If you find yourself noticing product details before sales information, that’s something your graphic designer should know. Ideally, everything will be designed so that the key points of information are the most visible and so on.
3. Target Market
It can be hard to take yourself out of the equation, and if there’s a particular color or font you truly hate, let your designer know. They can work with you. BUT you shouldn’t solicit opinions from your mother, brother, significant other, children, and so on if they aren’t in your target market. Your 5-year-old son might love the color orange, but if your target market is adults 50-70, then that preference shouldn’t change your design or marketing style. And yes, you do need a target market.
4. Problems, Not Solutions
This can be difficult if you tend to be a problem solver, but asking for something specific, like, “Make the tagline bold” eliminates the possibility that the designer will have an alternate solution to the problem. If you ask them to make the tagline more prominent, they might choose a different font, color, placement. They could tackle the problem 100 different ways you might not have thought of, so why not allow them to apply their education and experience to the problem?