Setting Business Goals 2017 | Do you set goals for your business? Sometimes it's hard to even know what to choose as goals. This post gets back to basics. | Jenn Wells Design

I adore goals, whether it’s personal, fitness, or business. And the new year has always seemed like an optimal time to set them, both because of the tradition of making New Year’s resolutions and because it feels like a fresh start.

You’d think that with a lifetime of goal setting under my belt, I’d be pretty good at it. And I know the basics:

  1. Choose a clear, specific goal (ex. Run a half marathon)
  2. Set a timeline (ex. I will run X half marathon 9 months from now)
  3. Break the goal down into actionable steps (ex. A week-by-week training plan to get from your current level of fitness to where you want to go)

But one thing I never realized was missing was the big picture. Personal goals you don’t have to consider too closely – you do it because you want to or you think it will contribute to your happiness in some way. But business goals? While they might also contribute to your happiness, ideally they’d contribute to your business success in some way.

At some point this year, I found my “business goals” were really just glorified to do lists. Run a Facebook ad, start an email list, got to networking events, etc. But the “why” was never anything more defined than “find clients.”

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How to Define Your Target Market | Why it's important to narrow down your audience and which factors to consider | Jenn Wells Design

 

First off, Happy New Year everyone! I have a post on goal setting planned for the 16th, but today I want to start the new year off in the same place as your business: target market.

Your target market is your client base or your ideal customer. All too often businesses think they can market to “everyone” or “everyone who likes/needs ___ product.” But that’s a strategy that simply doesn’t work.

Have you heard the fable of the old man, boy, and donkey? Like many of Aesop’s stories, there’s a moral at the end, “Please all and you will please none.” Or, as I would put it, you can’t please everyone. It’s simply not possible.

By trying to create a brand or a product that works for everyone, what you end up with is a bland non-entity that doesn’t appeal to anyone in particular and isn’t memorable. You can accomplish so much more by choosing your market and setting out to give that demographic an experience tailored to them and their needs.

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