I adore goals, whether it’s personal, fitness, or business. And the new year has always seemed like an optimal time to set them, both because of the tradition of making New Year’s resolutions and because it feels like a fresh start.
You’d think that with a lifetime of goal setting under my belt, I’d be pretty good at it. And I know the basics:
- Choose a clear, specific goal (ex. Run a half marathon)
- Set a timeline (ex. I will run X half marathon 9 months from now)
- Break the goal down into actionable steps (ex. A week-by-week training plan to get from your current level of fitness to where you want to go)
But one thing I never realized was missing was the big picture. Personal goals you don’t have to consider too closely – you do it because you want to or you think it will contribute to your happiness in some way. But business goals? While they might also contribute to your happiness, ideally they’d contribute to your business success in some way.
At some point this year, I found my “business goals” were really just glorified to do lists. Run a Facebook ad, start an email list, got to networking events, etc. But the “why” was never anything more defined than “find clients.”