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Font Psychology – Reading Between the Lines

Font Psychology - Reading Between the Lines | Jenn Wells Design

Confession: I’m not a huge typography nerd. A few weeks ago, I was having a conversation with some friends about the fonts used in an ultra hipster café we brunched in. I was happily going on about the quirkiness of fat-face fonts when they started naming their favorite sans serif fonts and I realized I was in over my head.

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Client Spotlight – Aurora Estella Doula Services Logo

Aurora Estella Design Process | Jenn Wells Design

The Client

Rachel came to me wanting to brand her new doula business entirely from scratch. We discussed her mission statement and target market – to make doula services available to everyone, including younger moms-to-be and those with a lower income. And then we talked visuals – what fonts and colors she likes, hates, or thinks would best represent her business, and what kind of feel she wanted the business to have. We decided to aim for something a little warmer and more comfortable to reinforce her goal of accessibility.

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