Confession: I’m not a huge typography nerd. A few weeks ago, I was having a conversation with some friends about the fonts used in an ultra hipster café we brunched in. I was happily going on about the quirkiness of fat-face fonts when they started naming their favorite sans serif fonts and I realized I was in over my head.
I can’t tell the difference between Helvetica and Ariel. If you put them side by side on the page, sure, I’ll see that there’s a difference.
Oh wait. I was wrong! To me they both just look like general, nondescript font that isn’t going to piss anyone off too badly or draw an excessive amount of attention. Perfect for body copy where you want the focus on the meaning rather than the appearance.