The Client: Bike DE
One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.
The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style. To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.
This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt. These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.
Everyone is busy.
It always shocks me when I come across someone who seems to think “busy” is a novel way to answer the question, “How have you been?” We’re slowly becoming aware of the drawbacks of being constantly busy, but it’s still often seen as a badge of honor. It makes us feel important, or special, or deserving of praise and sympathy. But the truth is, busy is a choice that the majority of us are constantly making.
Parents are busy, students are busy, people who run clubs or organize societies are busy. I know literally one person who has ever told me that she’s not busy. And it was a very deliberate choice on her part to avoid the constant temptation of activities and invitations.
So, fellow business owners, we are far from alone in our levels of “busy.” But that’s not the main point I want to make today.