Which Metrics Matter – A Guide to Marketing Analytics | An overview of different marketing metrics for social media, email, and websites | Jenn Wells Design

Ahhh, marketing analytics. Should you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything?

The answer to that last question is yes. Most of the numbers do mean something, but some are more important than others, and, if used correctly, they can help you gauge the effectiveness of your marketing campaign.

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