Entries by Jenn Wells Design

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Business Ethics as a Strength, Rather Than a Weakness – Interview with Olivia from Little Goat Coffee Roasting

“Capitalism isn’t ethics based.” – Olivia Brinton, co-founder of Little Goat Coffee Roasting Co. I interviewed Olivia because I wanted to get to know ethical business owners, and learn how they incorporate their personal values into their business models. Besides being insanely quotable, Olivia was knowledgeable, insightful, and had some tips for other entrepreneurs who […]

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Does Race Have a Place in Marketing?

  I recently read an article from ProPublica explaining why they “had to” buy racist ads. After my initial reaction, it ended up being a really eye-opening look at the marketing segmentation options on Facebook. Did you know Facebook allows you to select custom audiences for ads and promoted posts? Makes sense – an ad […]