Articles showcasing recent client projects and the design process behind them.

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Client Spotlight – On N Up Coaching Website Design

Client Spotlight: On N Up Coaching Website | Header graphic | Jenn Wells Design

The Client: On N Up Coaching

If I had to do an elevator pitch for Paul, I would say, “Running a business, working with a team, and finding a new job are all drastically different segments of professional life. But they have one thing in common: transition. Business owners, coworkers, and job seekers all need to be able to adapt to change. If they want to make the most of their lives, they need to take it a step further and optimize change. Paul helps professional people to do just that – adapt to and optimize times of transition in their lives.”

In other words, Paul is a business coach. And he needed his coaching website to reflect the reassurance and encouragement his clients seek from him.

Initial Concepts: Website Redesign

I’m already kicking myself for not taking a screenshot of Paul’s previous site. Since I didn’t I’ll have to describe it and hope you get the picture. Aesthetically, the old site wasn’t bad, but it had some issues with mobile responsiveness and the navigation was unclear. A big part of Paul’s social strategy involves blogging and his blog posts weren’t emphasized, nor were they easy to access. Stylistically, I decided to stick with the color and style since they matched Pauls’ logo and the company feel he wanted, but we decided to modernize it a bit and really overhaul the user experience.

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Client Spotlight – ETOS Consulting Logo & Website Design

ETOS Consultant Branding | Design process for a business consultant logo and website | Jenn Wells Design

The Client: ETOS Consulting

I met Olivier, the founder of ETOS Consulting, at a networking event a little while back. (See? Networking does pay off!) This relationship has been amazing for me, because without even intending to, Olivier has given me ideas for better structuring and organizing my business from day 1.

Also from the beginning, Olivier was very clear and consistent about what he wanted: a clean, modern design for his consulting brand. Professional but unique enough to be eye-catching. Quite frequently professionalism is associated with the tried-and-true, so we had to toe a fine line between creative and traditional.

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Client Spotlight – Bike Delaware Cycling Jersey Design

Bike DE: Event Branding | Design process for a nonprofit event flyer, t-shirt, and cycling jersey | Jenn Wells Design

The Client: Bike DE

One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.

The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style.  To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.

This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt.  These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.

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Client Spotlight – Aurora Estella Doula Services Logo

 

Doula Logo Design Process | Full logo design process for Aurora Estella Doula Services from concepts to final logo | Jenn Wells Design

The Client

Rachel came to me wanting to brand her new doula business entirely from scratch. We discussed her mission statement and target market – to make doula services available to everyone, including younger moms-to-be and those with a lower income. And then we talked visuals – what fonts and colors she likes, hates, or thinks would best represent her business, and what kind of feel she wanted the business to have. We decided to aim for something a little warmer and more comfortable to reinforce her goal of accessibility.

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Client Spotlight – Mosho Website Design Process

 

Mosho Investigative Group Website Design Process | The design process for a private investigator website from initial concepts to final site development | Jenn Wells Design

The Client: Mosho Investigative Group

Mosho Investigative Group needed a new website design. The old one was outdated and incomplete, and MIG’s owner was looking for something that would better showcase his services. He was also looking for a more professional feel, the ability to handle future maintenance on his own, and a method to create password-protected pages.

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Maria’s Italian Restaurant – Branding Design Process

Maria's Italian Restaurant | Restaurant branding design process from initial website concepts to final site | Jenn Wells Design

The Client: Maria’s Italian Restaurant

Maria came to me looking for a website design that would accomplish several needs:

  • Improved usability
  • Modern design
  • Responsive for mobile

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Deanna Zions’ Art – Website Design Process

 

Deanna Zions's Art | The website design process for an artist's online portfolio from initial concepts to final site | Jenn Wells Design

The Client: Deanna Zions

At the risk of sounding cheesy, I am very excited to share this website with you! Deanna is a local Delaware artist and does some absolutely gorgeous things with antiques, cameos, and shadowboxes. Being lucky enough to know her personally, I had a head start with the project. For example: the color scheme was never anything but red, black and cream.

Artist Website Design Process

1. Design Options

Contrary to my typical approach, I was hesitant to make a logo, because I know Deanna has business cards, and a couple other branding pieces that I wouldn’t get to redo that have her name with different fonts and styles. So while I wanted to use fun, artsy fonts, I didn’t want anything that would obviously be a mismatch if, say, a different script font were used elsewhere.

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Delcollo for Delaware – Politician Campaign Branding Process

 

Delcollo for Delaware | Design process for a politician's campaign brand from logo to signs and billboard | Jenn Wells Design

The Client: Delcollo for Delaware

Recently, I’ve had the great pleasure to meet, and work with, a new face in the world of politics. Anthony Delcollo is running for State Senate, and came to me for a logo and campaign branding back in the summer.

I’ve been lucky enough that so far in my work, I’ve believed deeply in the cause for every one of my clients. Choosing to work with entrepreneurs and small businesses has been amazing, in that every project I do helps someone to go after their dream. I wasn’t sure if that same passion would carry over into doing political work, but I needn’t have worried. Anthony Delcollo is as passionate and inspired about his vision as any of my other clients.

As I said, Delcollo is starting fresh, and his team came to me to build their brand and start promoting their message. I’ve actually used this project as the example as my print branding case study, but I’ll walk you through it in a little more depth here.

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