The Client: Bike DE
One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.
The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style. To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.
This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt. These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.