Articles about web design, search engine optimization, content management systems, and all things web and tech.

,

Client Spotlight – On N Up Coaching Website Design

Client Spotlight: On N Up Coaching Website | Header graphic | Jenn Wells Design

The Client: On N Up Coaching

If I had to do an elevator pitch for Paul, I would say, “Running a business, working with a team, and finding a new job are all drastically different segments of professional life. But they have one thing in common: transition. Business owners, coworkers, and job seekers all need to be able to adapt to change. If they want to make the most of their lives, they need to take it a step further and optimize change. Paul helps professional people to do just that – adapt to and optimize times of transition in their lives.”

In other words, Paul is a business coach. And he needed his coaching website to reflect the reassurance and encouragement his clients seek from him.

Initial Concepts: Website Redesign

I’m already kicking myself for not taking a screenshot of Paul’s previous site. Since I didn’t I’ll have to describe it and hope you get the picture. Aesthetically, the old site wasn’t bad, but it had some issues with mobile responsiveness and the navigation was unclear. A big part of Paul’s social strategy involves blogging and his blog posts weren’t emphasized, nor were they easy to access. Stylistically, I decided to stick with the color and style since they matched Pauls’ logo and the company feel he wanted, but we decided to modernize it a bit and really overhaul the user experience.

Read more

, , ,

Client Spotlight – ETOS Consulting Logo & Website Design

ETOS Consultant Branding | Design process for a business consultant logo and website | Jenn Wells Design

The Client: ETOS Consulting

I met Olivier, the founder of ETOS Consulting, at a networking event a little while back. (See? Networking does pay off!) This relationship has been amazing for me, because without even intending to, Olivier has given me ideas for better structuring and organizing my business from day 1.

Also from the beginning, Olivier was very clear and consistent about what he wanted: a clean, modern design for his consulting brand. Professional but unique enough to be eye-catching. Quite frequently professionalism is associated with the tried-and-true, so we had to toe a fine line between creative and traditional.

Read more

When You Don’t Need a Website

When You Don't Need a Website | Most businesses need a website. Learn about the exceptions here! | Jenn Wells Design

I wrote before about why you need a website. But… honesty compels me to write this follow up and confess. There are a few, very, very occasional situations in which I would NOT recommend someone create a website. Gasp!

Diving right in.

You Don’t Need a Website If…

Read more

,

Why You Need a Website

 

Why You Need a Website | Websites are fast becoming a requirement. You need a website to build community, credibility, advertise, and provide information to your clients | Jenn Wells Design

This is a difficult post to write because it seems so intuitive to me. But I realize not everyone thinks or uses technology or even runs a business the same way. So let’s talk about the value of websites.

1. Websites Give You Credibility

I hate that this is my number one reason but it really is. It’s not compelling, it’s not a promise of guaranteed clients, or even guaranteed interaction from potential customers. But you still need to look like a legitimate business. And, these days, that involves a website and at least one social media page – preferably Facebook.

Speaking as a customer and not a designer, the first thing I do when I hear a business recommendation from a friend is to look it up online. If they don’t have a website, oftentimes I won’t go there. This is both because I’m looking for one central place to find the answers to my questions (location, hours, services, etc) and because not having a website makes it feel like that business doesn’t know what its doing.

Read more

,

SEO Breakdown – How I Reached the 2nd Page

How I Reached the 2nd Page of Search Results | The basics of SEO, and some easy-to-implement tips for your own website or blog | Jenn Wells Design

After years of hanging out on the relative obscurity of page 5, I’ve finally bumped my search rankings up to page 2! Obviously, there’s more to do. I’m still working to attain that desirable first page spot, and to achieve it for a wider range of keywords. But I thought I’d take this opportunity to celebrate and to tell you which SEO techniques worked for me.

Read more