I was reading an article that said the term “social media” is outdated because users don’t think of Twitter, Instagram, and Facebook as a collective. People don’t say, “I use social media” they say, “I like Twitter.” Or Snapchat or Vimeo or whatever.
I don’t fully agree – I think the term “social media” is out there often enough that it’s not confusing anyone. BUT it is true that no one needs to use every social media network there is. Nor is that possible.
While we can’t be present everywhere, we do all need to be present somewhere. Rather like networking, your target market is probably not at conferences, marathons, volunteer events, AND the bar. But they’ll be at one or two, so it makes sense to visit once in a while and get to know them.
Let’s talk a little more about that.