The Client: On N Up Coaching
If I had to do an elevator pitch for Paul, I would say, “Running a business, working with a team, and finding a new job are all drastically different segments of professional life. But they have one thing in common: transition. Business owners, coworkers, and job seekers all need to be able to adapt to change. If they want to make the most of their lives, they need to take it a step further and optimize change. Paul helps professional people to do just that – adapt to and optimize times of transition in their lives.”
In other words, Paul is a business coach. And he needed his coaching website to reflect the reassurance and encouragement his clients seek from him.
Initial Concepts: Website Redesign
I’m already kicking myself for not taking a screenshot of Paul’s previous site. Since I didn’t I’ll have to describe it and hope you get the picture. Aesthetically, the old site wasn’t bad, but it had some issues with mobile responsiveness and the navigation was unclear. A big part of Paul’s social strategy involves blogging and his blog posts weren’t emphasized, nor were they easy to access. Stylistically, I decided to stick with the color and style since they matched Pauls’ logo and the company feel he wanted, but we decided to modernize it a bit and really overhaul the user experience.
Branding Elements: Colors, Fonts, & Graphics
The stage of the process went pretty quickly, since we already had a logo to reference for style elements. In addition to Paul’s blue and green, I added a dark taupe to be a neutral and easy-to-read color for body copy on the site. I specifically avoided grey, because only cool colors can get a little cold, which I didn’t feel was a good representation of what coaching is all about. I also warmed up the palette with earthy, brown tones in the graphics we used for the site.
Design Process: Coaching Website
We put together 3 initial concepts for Paul. All focused on clean, open space and attractive graphics.
Then we mixed and matched a few things and revised it down to one final version.
Final Website Design & Social Media Branding
After solidifying the design, we discussed website strategy and content. The home page emphasizes the primary call to action (sign up for email updates), and also includes services, a little preview of the coaching process, and Paul’s latest blog posts.
For his social media branding, I focused on the concepts of self improvement and collaboration. I pulled one of the images from On N Up Coaching’s home page and combined it with the logo and tagline.
View the live site at www.onnupcoaching.com!