DIY Design & Marketing
To figure out how to help people manage their own design and marketing, I thought about what types of projects my clients have tried to DIY and where they’ve struggled. Branding and social media are always a popular topic at networking events, marketing strategy can be a lot of fun once you learn the industry jargon, and WordPress websites are totally manageable once you get past the learning curve.
With a little bit of research, and some perseverance, anyone can throw together a flyer or content calendar. But the thing people often miss (and the trademark of my business) is the strategy behind those designs. Your brand is not just a piece of clip art, some color swatches, and your company name typed out in a font. It’s the whole look and feel of your company, the way you interact with your audience, and the way your audience perceives you. There’s a whole series of steps to follow to make sure that your brand will appeal to the right people. And the same goes for the marketing that accompanies that brand.
Over the last couple years, I’ve put together strategic processes to make sure all my work accomplishes something for my clients other than just looking pretty. I can’t necessarily give you all the skills that come with experience and a college degree, but I can definitely give you a jump start into creating your own design and content.